Each of our products is thoughtfully designed to tell a story. From our delightful jam jar teethers, inspired by Ellie’s mom and her love of making homemade jams, to our cozy sleepers, where every design captures a chapter of Ellie’s journey—every detail is crafted with care and meaning.

We pride ourselves on our great quality, adorable prints and affordable prices. Each item is professionally manufactured, thoroughly tested and meets U.S.CPSC standards. We put a lot of time and care into ensuring each product is safe for your little one.

Making a difference is at the heart of what we do. That’s why we’ve partnered with Alex’s Lemonade Stand Foundation (ALSF), a leading organization supporting children fighting cancer through research, aid, and vital resources. We proudly donate 10% of all proceeds to ALSF, with donation receipts shared quarterly on our Instagram and the official ALSF website.